FOR IMMEDIATE RELEASE: August 18, 2011
Labaton Sucharow LLP Files Class Action Lawsuit Against All Market Inc.
NEW YORK—Labaton Sucharow LLP filed a class action lawsuit on August 10, 2011 against All Market Inc., the manufacturer of Vita Coco Coconut Water in the Southern District of New York. The lawsuit was filed on behalf of purchasers of Vita Coco products between August 10, 2007 and the present.
Plaintiff alleges that Vita Coco products are falsely marketed as "super-hydrating," "nutrient-packed," "mega-electrolyte," "life-enhancing," and healthy "super-water" that should be regularly consumed to help maintain optimal hydration. In reality, Vita Coco products are no more hydrating than a standard sports drink and, for some Vita Coco products, do not even contain the levels of electrolytes indicated on their nutritional labels. According to a recent independent study, certain Vita Coco products have nearly 50% less sodium and significantly less magnesium than advertised.
"Consumers are paying a premium for a product that simply does not live up to its health claims," says Hollis Salzman, a partner with Labaton Sucharow. "Vita Coco products do not deliver on their nutritional promises and we intend to demonstrate that the company went too far in promoting these alleged health benefits."
Labaton Sucharow LLP, with offices in New York, New York and Wilmington, Delaware, is one of the country's premier law firms representing institutional investors in class action and complex securities litigation, as well as consumers and businesses in class actions seeking to recover damages for anticompetitive and deceptive business practices. It is consistently among the top plaintiffs litigation firms based on its rankings in Chambers and Partners, The Legal 500 and The National Law Journal's Plaintiffs' Hot List. The Firm has been a champion of investor and consumer rights, seeking recovery of current losses and necessary governance reforms to protect investors and consumers. Labaton Sucharow has been recognized for its excellence by the courts and its peers. More information is available at www.labaton.com